Case Studies

Measure Success When Leads Turn to Sales

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Boosting Netgate's Paid Ads Performance

Netgate is a technology company providing secure networking solutions to everyone from small office home owners to enterprise corporations. Their most well-known product is the open source firewall software known as pfSense. As firewall computing needs migrate to the cloud, pfSense software provides advanced firewall, VPN, and VPC services to Amazon AWS and Microsoft Azure. As cloud computing limits are being pushed, Netgate knew how to take it to the next level, and called it TNSR, enabling greater than 1 Tbps routing. 
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Wayne Websites was contracted to provide SEO consulting as Netgate rolled out their new website and to manage the digital ad spending. Wayne Websites was responsible for optimizing the hardware Google Ads campaign, revamping the pfSense for AWS Google Ads campaign, and launching the TNSR Google Ads campaign. Wayne Websites transformed $1,300 /month wasted ad spend into high converting ad traffic, translating to an estimated 5-20% increase in signups for pfSense and TNSR, by providing 1000+ changes, editing 24 new ad groups, and converging on ~50 targeted search keywords. By optimizing Netgate’s landing pages, identifying website errors (301 and 404), detecting broken links, providing targeted keywords, performing data analysis, and overseeing the rollout of a brand new website, Wayne Websites saw an organic search increase for 40+ targeted keywords.

Ad Spend Managed During the Campaign

Overview of Top Keywords Used to Create the Successful Amazon AWS Ad Campaign

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On average, cost-per-click (CPC) was slightly above $1 for an average click-thru-rate (CTR) of 1.39%. However, the top 4 keywords in the Amazon AWS campaign averaged over 3% CTR.

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For comparison, the figure below shows average CPC by industry, as measured by Wordstream, a digital advertising software platform which specialized in Google Ads. See Technology (highlighted in green box) which shows an average CPC in our industry of ~$3.80, over 200% higher than our average CPC!

Industry Average Cost-per-Click

Chandler says: Wayne Websites analyzed Netgate’s website analytics, Google Ads campaigns, and other big data web tools to provide actionable insights that benefited Netgate’s bottom line,  and then took care used those insights to efficiently overhaul Netgate’s paid ads campaigns to turn wasted ad spend into high-converting ads.

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More E-Commerce Sales for Less Marketing Dollars

Sell more, attract more customers, and make more money. Every business owner wants to do these things, but for every person with a struggling business, there are 10 "gurus" selling oceanfront property in Arizona. How many gurus back up their offerings with data?

The Vapor Supply is an e-commerce storefront that struggled reaching its initial customers. It gained some traffic through traditional advertising channels, but couldn't get the formula right to make the sales.

Wayne Websites re-engineered their online presence, and their sales SKYROCKETED!
This is a picture of their actual sales, and yes, we launched the new site in April, 2017.

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Here is a snippet from their Google Analytics account.

Notice three things:
1.) Their traffic began to explode in April, after the launch
2.) It grew consistently after that
3.) Top left says "Organic Traffic" which means this was all from search engines

Here's another chart. Same website, different look.

The blue line is all the traffic. I want you to see this because they were paying for traffic originally. At the time of this picture, they are paying 1/10th what they were each month, and getting the same or more traffic, because we've ensured they get steady, targeted organic traffic straight to the bottom line.

Chase says: ​Wayne Websites designed and built my e-commerce store with over 100 products and then got several first page number 1 keywords on Google which now drives traffic and sales through my site every month.

Jon says: I have been doing business with Wayne Websites from the start. They are reasonably priced, and strait shooters. They have built two user friendly websites and use the latest SEO to drive my business to the top of search engines. I highly recommend!

Daniel says: ​Wayne Websites did great! Couldn't ask for more on the site. He is also helping with SEO for my site and the site is getting a lot of hits. Great Job!

How Can an Inbound Marketing Platform Affect Your Business?

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Turning Clicks Into Calls Into Customers

Call conversions are on the rise across the board. Due to the explosion of smartphones and mobile advertising, calls are becoming the conversion path of choice for many shoppers.

When consumers search for products and services, engage with digital ads, or visit a business' website on their smartphones, they often convert in the most natural way: by calling.

Calls to US businesses from mobile search, social, and display ads alone are expected to reach 162 billion in 2019, a 110% increase from 2014.

Inbound calls are huge revenue drivers. They are often the most valuable type of leads. Someone directly contacting a business by calling tends to have high purchase intent, meaning they're more ready to purchase than someone filling out a web form. Not to mention that calls are live leads that businesses can close and upsell right away. On average, calls convert to revenue 10-15x more than web leads.

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This is where Wayne Websites comes in. We built a website for a carpet cleaning company in Huntsville that speaks to both Google and humans and brings in calls every week like clockwork.

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Service-Based Business?
You Need More Visibility on Google!

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Allen says: I was able to buy another truck now that I can count on consistent calls through Wayne Websites. 

Colby says: I've used Wayne Websites for SEO and they were able to prove real results for my business. We measured the online traffic every month and were able to show substantial growth to my business website. More traffic = more $$$! I highly recommend doing business with these guys.

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