Why Your Company's Website is No Longer
"Just a Site on the Web"
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Websites in the modern era of marketing exist as Inbound Marketing Platforms. The job of a website is to simultaneously attract, educate, and convert new customers. It provides a centralized online presence, and a hub for all your future online marketing campaigns to point back to.
For this reason, the first step in any small business online marketing strategy should be to invest in a high-quality website with a blog that consistently and deliberately delivers quality content that can be shared on social sites like Facebook, Twitter and Youtube. 
There are five goals that a website may have: try, buy, call, email or follow. A site built without these goals in mind may have fallen into The Design Trap. Wayne Websites develops websites with functionality in mind and ROI at heart by strictly adhering to search engine guidelines throughout the design and development phase.
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Benefits of Partnering with Wayne Websites:
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Make Your Website an Inbound Marketing Machine!
Benefits of a Wayne Website
Built-to-FunctionInbound marketing platforms are built to attract, educate, and convert new customers, not just look pretty.
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Mobile-FriendlyResponsive, light weight design is a critical part of SEO best practices. More searches are performed on mobile devices today than desktops.
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Safe and SecureEnjoy enterprise grade security and a free SSL certificate. Not only will your website be protected, Google has begun showing preference for secure sites over non-secure sites.
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Mobile-BloggingKeep your blog fresh with the app that helps you write posts, edit content, and manage your blog content anywhere.
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Social SignalingSend social signals by linking your social networks. Social icons show visitors how to get in touch with you. Get a social feed that shows your recent posts.
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Data CapturingWhat doesn't get measured, doesn't get fixed. Custom Google Analytics dashboard, heat mapping integration, and professional SEO tools like Moz and SEMrush make sure we're not missing anything.
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Let Wayne Websites engineer a profitable website for your company.
Sign up to the left for more info. Better act fast, we're only taking on eight new projects this year! Sign Up for SEO-Driven Website Design. |
How the Story Goes
This is a story about a small business owner getting a new website.
When a new digital asset fails to produce any real value, like generate sales, business owners often feel like they've been burned. Here are some difficult truths:
Pretty doesn't always equal practical, but unfortunately, this story is a common theme among small business owners...
Sound familiar? Looks can be deceiving.
You don't buy a car without looking under the hood, why would you buy a website without considering the back end? A sign that you may be falling into The Design Trap would be noticing that SEO is rarely discussed. SEO, a common marketing buzzword, may be thrown around without any real substance, or it may not even be mentioned in the design proposal. SEO glues the design, code, and content together, ensuring a website addresses the elements that Google needs to see and the content that customers want to consume.
- Web designers are digital artists, not marketing professionals, SEO consultants, or content marketers.
- Design-driven digital brochure websites are rarely engineered from the ground up to be SEO friendly.
- 99% of all new websites fail to achieve any meaningful, organic search engine visibility.
Pretty doesn't always equal practical, but unfortunately, this story is a common theme among small business owners...
- You get a referral, hire a friend, or search online for a web designer.
- After looking through the portfolios, you select someone you like based on their style and pricing.
- You engage with the company with a portfolio that resonates with your vision and price-point.
- A beautiful design proposal gets submitted that you've approved.
- Sometime after delivery, you discover your new site is not Google friendly.
- Your new site launches and your rankings don't change, or worse... your rankings plummet, the phone stops ringing, and your business takes a huge hit.
- You realize you've wasted money on a website that may look great, but provides no return-on-investment.
Sound familiar? Looks can be deceiving.
You don't buy a car without looking under the hood, why would you buy a website without considering the back end? A sign that you may be falling into The Design Trap would be noticing that SEO is rarely discussed. SEO, a common marketing buzzword, may be thrown around without any real substance, or it may not even be mentioned in the design proposal. SEO glues the design, code, and content together, ensuring a website addresses the elements that Google needs to see and the content that customers want to consume.
Why Wayne Websites?
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Wayne Websites are different than other websites. Founded by an aerospace engineer, we take a modified systems engineering approach to all of our projects. We keep our customers in the loop throughout the design and development phases to ensure that all of the customer's requirements are met, on time and within budget.
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Wayne Websites Founder, Taylor Presley, accepting an award at the HUBZone Contractors National Council in Washington, DC
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A highlight of Taylor's trip to MozCon: discussing SEO trends with Moz founder Rand Fishkin
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As digital marketing transitions from creative art to measurable science, "Mad Men" style execs are being replaced by diligent data analysts who use sophisticated tools to capture metrics and employ empirical creativity, that is, make bold creative moves from a sound base of evidence.
Continual improvement is essential to understanding the evolving landscape of digital marketing. We take this seriously by attending annual conferences like MozCon to stay on the cutting edge. |
Case Studies
While we can't make any faux money-back guarantees for your future business, we can show you how we've helped others!
1. Lead Acquisition
Carpet cleaning is a rough gig. Like many other service-based businesses, it requires enormous patience and a significant amount of marketing up front in order to grow a consistent customer base. Moreover, it's highly competitive on the web. Even if you've never done it (maybe you don't have carpets) the majority of people that need there carpets cleaned will do a Google search, and click one of the top companies, because, well, people trust Google.
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This is where we came in. We built a website for a carpet cleaning company in Huntsville that speaks to both Google and humans and brings in calls every week like clockwork. If you're a service-based business that needs more calls, you need more visibility on Google!
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2. E-Commerce
Everyone wants their business to sell more, to attract more customers, and to make more money. For every person with a struggling business, there are 10 crafty "gurus" that will sell you the dream in a sexy package with a bow on top. How many of those gurus can back up their offerings with real data?
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The Vapor Supply was a struggling e-commerce store that didn't sell anything. It gained some traffic through traditional advertising channels, but couldn't get the formula just right to make the sales.
Wayne Websites re-engineered their online presence, and their sales SKYROCKETED! This is a picture of their actual sales, and yes, we launched the new site in April, 2017. At the time of this writing, the owner of the site is about to sell it for $20k. |
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Here is a snippet from their Google Analytics account.
Notice three things: 1.) Their traffic began to explode in April, after the launch 2.) It grew consistently after that 3.) Top left says "Organic Traffic" which means this was all from search engines |
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Still reading? Why haven't you signed up to get your own yet?!
Here's another chart. Same website, different look. The blue line is all the traffic. I want you to see this because they were paying for traffic originally. At the time of this picture, they are paying 1/10th what they were each month, and getting the same or more traffic, because we've ensured they get steady, targeted organic traffic straight to the bottom line. |
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What People Are Saying About US
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They are reasonably priced, and strait shooters. They have built two user friendly websites and use the latest SEO to drive my business to the top of search engines. I highly recommend! |
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Wayne Websites did great! Couldn't ask for more on the site. He is also helping with SEO for my site and the site is getting a lot of hits. Great Job! |
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I've used Wayne Websites for SEO and they were able to prove real results for my business. We measured the online traffic every month and were able to show substantial growth to my business website. More traffic = more $$$! I highly recommend doing business with these guys. |
